You can either view the slides via SlideShare below or click here to download the slides from the event.
This is the Nonprofit Social Media Decision Guide from IdealWare that I mentioned at the session. It's a great resource for all non-profits considering social media. Well researched and thorough.
Click here to download The Nonprofit Social Media Decision Guide
Click here to download The Nonprofit Social Media Decision Guide
Below are a couple of great e-books on social media from Toby Bloomberg and Dana VanDen Heuvel. Click any one of the images below to download each e-book.
MarkeTech Guide to Social Media Technology
When you're 'selling social media internally' it sometimes helps to have some handouts and resources availalbe as a leave-behind for your internal audience. Below are some quick 'hot sheets' on a variety of social media topics. If you were looking for some quick primers on the following topics, I encourage you to download the handouts.
You download each of the PDFs below, or see all of the documents here.
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| Get the Blogging Handout PDF | Get the Digital Marketing Handout PDF |
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| Get the Facebook Handout PDF | Get the LinkedIn Handout PDF |
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| Get the Search Engine Handout PDF | Get the Social Media Handout PDF |
This list contains the complete list of top tools that we recommend across the various categories of social media. The list also includes a healthy set of resources on additional tools for effectively managing your social media presence.
The following are a series of social media strategy documents that we've collected that should give you some perspective on how other organizations have created written social media strategies for their organizations.
The Chairman's 2010 Social Media Strategy (Office of the Chairman of the Joint Chiefs of Staff Public Affairs)
City of Austin - Social Media Strategy Report
Social Media Strategy Framework - (by: Advanced Human Technologies)
How to develop a successful "Social Network Strategy" (by: Terrance Barkan CAE, Globalization Strategies)
These are the links to the articles I mentioned in class about the ROI of Facebook as reported in the Harvard Business Review.
One Café Chain's Facebook Experiment
Evidence that Facebook Works as Marketing Tool
This is the Air Force blog comment decision tree diagram that we worked through in class.
